Ben started his marketing career first as a catalog merchant and then as a copywriter, art director and direct mail consultant before joining the gaming industry more than eighteen years ago as Director of Marketing at Boomtown Casino New Orleans. Ben’s experience also includes becoming an advertising agency Creative Director by the age of 24. While with Pinnacle Entertainment, Ben spent nine years as Senior Director of Marketing with Boomtown Casino in New Orleans and eventually oversaw the marketing operations of both the New Orleans property and Casino Magic in Biloxi, Mississippi. During Ben’s tenure, Boomtown rose to the top riverboat casino in the State of Louisiana and Casino Magic exceeded both its top line and bottom line revenue goals.
Ben was called, “a true warrior in the marketing fight” by American Demographics Magazine. He is also a recognized expert in direct mail and loyalty marketing having spoken at numerous postal and marketing conferences on the subjects.